About

With the pandemic impacting consumption patterns around the world, this project engages Singaporeans to understand what is important to them when it comes to their food and groceries, thereby envisioning the wet market experience in 2030.

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Design Process

1. On-site observations

2. User survey

3. Stakeholder interviews 

4. User forecasting workshop

5. Insights generation

6. Ideation for solutions

7. Prototyping

8. Concept validation

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Conceptualized in 2020 during the COVID-19 pandemic