About

A personalized digital-first approach to spark behaviour change in parent & children, improve myopia treatment outcomes and strengthen the commercial proposition of the Abiliti brand

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Scope of Work

- Market research & competitive analysis

- Heuristics evaluation of existing website

- Prototyping & lo-hi fidelity UI/UX design

- Led design reviews with larger cross-functional team

- Upholding AA accessibility standards

- Crafted & conducted remote user-testing

- Facilitated design thinking workshops

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Involvement

Sole designer in charge of SYA.com (website)

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Project status: Website & App live in various regions as of 2022